MANNERS & MORALS: Where's the Eye Appeal?


Between lectures at the University of Chicago Small Businessmen's Seminar, Lemuel R. (for Robert) Crockett slipped into the corridor for a smoke. Thin, dapper Lem Crockett was in caskets—V.P. and general manager of the Evansville (Ind.) Casket Co., Inc. Like most U.S. businessmen and manufacturers, he was worried about Government controls.

"Take the last war," Lem explained to a reporter. "Son, the Government buried us in controls. Take sizes, for instance. Before the war we were making a nice job —6 ft. 6 by 26. Along comes the war, and the Government tells us what to make—6 ft. 3...

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