SWITZERLAND: Jukebox Invasion

If a man wants to make noise in sedate Switzerland, he is expected to go off to a mountain and yodel. Last year the U.S.'s Rudolph Wurlitzer Co. decided to liven things up: it introduced the jukebox to Switzerland.

Jukebox Promoter Eric de Stoutz, executive vice president of SARI, Geneva representative of Wurlitzer, said last week: "I didn't expect them to be a success at all. I was afraid of the colors—so American looking! I was astonished to find that many Swiss thought them beautiful. At first they regarded the jukebox with curiosity . . . [then] they realized that the...

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