SWITZERLAND: Jukebox Invasion

If a man wants to make noise in sedate Switzerland, he is expected to go off to a mountain and yodel. Last year the U.S.'s Rudolph Wurlitzer Co. decided to liven things up: it introduced the jukebox to Switzerland.

Jukebox Promoter Eric de Stoutz, executive vice president of SARI, Geneva representative of Wurlitzer, said last week: "I didn't expect them to be a success at all. I was afraid of the colors—so American looking! I was astonished to find that many Swiss thought them beautiful. At first they regarded the jukebox with curiosity . . . [then] they realized that the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!