FASHION: Brave New Look

In Aldous Huxley's brittle fantasy, Brave New World, a voice whispers insistently in the ears of sleeping babies, adapting future demand to future industrial production: "I do love having new clothes, I do love . . . But old clothes are beastly, we always throw away old clothes. Ending is better than mending, ending is better than mending, ending is better . . ."

Addressing 400 fashion experts at a Fashion Group luncheon last week in Manhattan's Astor Hotel, Allied Stores Corp.'s B. Earl Puckett was stern. "Basic utility," said he, "cannot be the foundation of a prosperous apparel industry...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!