The Press: Is Sex Necessary?

When 34-year-old Washington Correspondent James Arthur Wechsler became editor of the New York Post a year ago (TIME, June 6, 1949), Publisher Dorothy Schiff was just about ready to sell her tabloid or shut it down. She had sunk "millions of dollars" into the preachily liberal Post, and had neither the cash nor the desire to go on losing so liberally. Editor Wechsler decided on a drastic change.

He painted the Post's face as gaudily as he knew how, lowered the newspaper's neckline and its tone. Day after day, Page One gave prurient readers the eye: SIN STREET (prostitutes), ONE WOMAN'S...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!