Education: Last Date

Drivers between the ages of 15 and 24, burning up the roads in the family car or their own souped-up hot rods, kill themselves off at the rate of 7,100 a year, account for 27% of all traffic fatalities in the U.S. Last year traffic-minded James S. Kemper, board chairman of Chicago's Lumbermen's Mutual Casualty Co., whose policyholders (along with all the rest) pay $125 million a year in increased insurance rates because of teen-age drivers, decided to do something new about what he called "teenicide."

Allotting $100,000 to his campaign, he hired a Chicago studio to make a movie for free...

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