The Press: Dear Hearts & Gentle People

The first thing a copy boy or cub reporter learns in the average city room is not to whistle, hum or sing. It's bad luck, and furthermore, it's disconcerting. But for more than two years, every 15 minutes from dawn till dark, the staid city room of the Sacramento (Calif.) Bee (circ. 114,854) has echoed to the strains of such treacly tunes as Dear Hearts & Gentle People and Because You Love Me. Miss Eleanor McClatchy, fiftyish, publisher of the Bee, wants it that way. She thinks that the music (piped in by Muzak) relaxes the Bee's workers and coaxes better...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!