Peppy Walter Paepcke, 53, is one of a growing tribe of businessmen who go in for modern art. As board chairman of Chicago's big Container Corp. of America, Paepcke finds semi-abstract paintings not only enjoyable but also useful—they make eye-catching ads. During World War II, Paepcke ran a series of such full-page magazine ads celebrating the U.N. and, almost incidentally, Container Corp.'s boxes (TIME, April 30, 1945). Afterward he launched a second series on the 48 states, plus four U.S. territories and the District of Columbia. Last week that four-year series came to a close.
The commerical theory behind the ads was...
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