SMALL BUSINESS: Tele King's Tune-Up

When the television boom began three years ago, scores of hopeful businessmen, equipped with little more than a bag of tools, a shoestring of capital and boundless hopes, rushed in to make sets. For many, wiped out by stiffening competition, the hopes were short-lived.

For Manhattan's little-known but mushrooming Tele King Corp., the story was refreshingly different. Its father & son founders, shrewd Chairman Louis I. Pokrass, 50, and brawny, bustling 26-year-old President Harvey L. Pokrass, did more than survive. They parlayed a $100,000 stake into a business which, in 1950's first quarter, turned out 60,000 sets, grossed $8,000,000...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!