Radio: Simply Amazing

"Everybody said there wasn't enough dramatic appeal in it," says Producer-Director-Writer Cy Howard of his Life with Luigi (Tues. 9 p.m., CBS). "Everybody told me no sponsor would buy it. And now look! It has knocked over Bob Hope,* and cut into the rating of Fibber McGee & Molly. It has made Tuesday night. It's got a wonderful sponsor [Win. Wrigley Jr. Co.]. It's got everybody amazed, it's got me amazed."

Five years ago, radio had still to hear of Cy Howard. After modest success as an actor in New York and a $70-a-week selling job in Chicago, Howard decided to...