Italy had been conquered (TIME, Aug. 22) and the red army was advancing on Paris; but France's Communists were anything but cordial. The perky fire-engine-red trucks that bowled along the Champs Elysees, stopping now at this bar, now at that, were not the spearhead of a force from Moscow. They were agents of U.S. capitalism making deliveries of CocaCola to Paris' cafes in a new postwar sales offensive.
France's Communist press bristled with warnings against U.S. "Coca-Colonization." Coke salesmen were described as agents of the OSS and the U.S. State Department. "Tremble," roared Vienna's Communist Der Abend, "Coca-Cola is on the...
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