AUTOS: The Big Gamble

In an improvised theater in an old army hangar at Willow Run, Kaiser-Frazer dealers gathered to see their company's new models. The dealers were gloomy: their share of U.S. auto sales had slumped from an early postwar 5½% to 1%; they knew that K-F had staked its entire future on the new models, pledging all its assets for the $44 million RFC loan which made the new line possible.

As the gleaming new cars rolled across the stage, the dealers perked up. The sleek, stylish new Kaiser set Texas dealers whooping, rodeo-fashion. Powered with a new 115-h.p., six-cylinder K-F-made engine, the...

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