The Press: A Man's World

For the fireside adventurer, Fawcett Publications' True and Popular Publications' Argosy are tailor-made. Each month they whirl their male fans away from the humdrum of business, budgets and the family, to shiver with a ski patrol as "They Cheat Death in the Alps," sweat as a motorcycle daredevil shows "How to Ride Up a Wall," cheer for the Old Blue bullfighter in "Yale Man Versus Toro," and squeeze the trigger when "Grizzlies Spell Trouble." The biggest difference between the two: Argosy runs fiction, True aims at facts.*

In this man's world, True has been top dog ever since the late Bill Williams...

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