PLAIN PEOPLE: Gluttony & Glamour

In the long, cold winter evenings, the people of northern Europe have lots of time to think. This year lots of Swedes, Danes and Finns are brooding over self-betterment.

In Sweden, it is smiles. Bonniers, largest publishing firm in Sweden, is sponsoring a smiles campaign which is calculated to brighten the sunless months. The Bonniers motto, plastered on walls and repeated in the newspapers: "Visa solsidan" (Show sunny side).

Denmark has a more ambitious campaign. A series of ten radio talks, including some by beauty specialists and doctors, urges Danes to "look better." Fanny Jensen, Cabinet Minister Without Portfolio (in...

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