NEW PRODUCTS: Squaring the Circle

As U.S. television-makers showed off their new 1950 models last week, Chicago's Hallicrafters Co., which is small in size but big in know-how, stole a march on the industry. It showed the first set with a rectangular picture tube. Since the TV broadcast image is also rectangular, the new tube has two advantages over the old round tube. It permits the whole tube-face to be utilized, and it saves about one-half in cabinet space. Boasted Hallicrafters' President William J. Halligan: "This will be the only revolutionary thing in television this year."

Halligan...

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