THE CARRIAGE TRADE: The Solid-Gold Putter

Jewelry stores, particularly Manhattan's staid old Tiffany & Co., are not exactly noted for their sense of humor. But last week Tiffany thought it was time for a gentle chuckle and a quiet spoof on those for-the-man-who-has-everything presents. Into the Wall Street Journal went a straight-faced Tiffany ad illustrating a golf putter with a head of 14-karat gold. Price: $1,475. At the bottom of the ad, in the best Wall Street tradition, Tiffany added a line similar to those that appear on security-offering notices: "This advertisement appears for the record only, as the entire stock has been sold."

Tiffany knew not...

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