Business: The Unflabbergasted Genius

CHARLES HASKELL REVSON

The undisputed genius of the flamboyant world of cosmetics is Charles Haskell Revson, president of Revlon, Inc. From Charlie Revson's hard-as-steel mind spring the soft and alluring shades—Red Caviar, Pink Lightning, Plum Beautiful—that have touched the lips of more U.S. women than those of any other maker. Last week, at 53, trim (5 ft., 8½ in., 144 lbs.), handsome Charlie Revson ran into some embarrassing new facial shades: Quiz Pink and Umbrage Blue. As sponsor of the rigged $64,000 Question and $64,000 Challenge—which in four years helped triple Revlon's sales to $111 million and boost its profits sevenfold to...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!