To Manhattan last week went two eager makers of business machines with audacious plans to challenge the International Business Machines Corp. in IBM's home market. The foreign businessmen: President Joseph Callies, 50, and General Manager Georges Vieillard, 64, of France's fast-rising La Compagnie des Machines Bull. Barely known outside France ten years ago, Machines Bull manufactures a line of punch-card and sorting machines topped off by computers. Recently it pulled abreast of IBM in many markets of the Continent, is now the biggest computer maker outside the U.S.

Since 1950, Machines Bull has had a contract to sell in the...

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