VENEZUELA: Pillsbury's Best in Maracaibo

On the hot, wind-lashed shore of Lake Maracaibo last week, ground was broken for a new, $3,000,000 flour mill. Most of the Venezuelans who watched would have needed only one guess, if they did not know already, at the name of the man responsible for building the mill (jointly with Minneapolis' Pillsbury Co.). He is Eugenio Mendoza Goiticoa, 52, a ranking example of the new, still small and largely unsung breed of Latin American industrialists who believe not only in good profit, but in productive private industry, well-treated, self-respecting labor, and—even more notable—in philanthropy.

Out of the spotlight, because Venezuela's...

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