No sooner had New York's Samuel I. Newhouse added the St. Louis Globe-Democrat to his chain in 1955 than he began trying to put a new shine on the 103-year-old daily. As publisher he installed Richard H. Amberg, who boosted local coverage, gave big play to public-service projects. In the process, Amberg shuffled some job assignments, replaced few staffers who left the paper. These changes convinced the St. Louis unit of the American Newspaper Guild that the Newhouse management was going in for a wholesale head-lopping. Last February, deeply suspicious of Newhouse, 332...
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