PRESSAGENTRY: What Sol Wrought

"Stop them!" cried portly Impresario Sol Hurok to his flabbergasted pressagents. After 35 years of trying, Hurok had finally signed Moscow's famed Bolshoi Ballet for an epochal eight-week U.S. tour, and now he was issuing a frantic order: tell newspapers nothing more about the Bolshoi—not even its repertory. Was Hurok mad? Not at all. As the Bolshoi opened at Manhattan's Metropolitan Opera House (see Music) last week, he was merely the center of the fiercest ticket crush in recent memory.

So great was the anticipation that Hurok gave first crack to a select list of 38,000 steady customers. By return mail,...

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