GOODS & SERVICES: New Ideas, Apr. 13, 1959


Auto-Trip Insurance. To give motorists trip insurance as convenient as airline flight insurance, Charlotte, N.C. Businessmen Walter Shapiro and Morris Speizman thought up Insuratrip, Inc. Motorists seeing an Insuratrip sign at gas stations dial a designated local agent's telephone number, buy coverage at the rate of 25¢ per $2,500 per day, up to $25,000, deposit coins in a coin box placed close to the telephone. The policy itself is mailed to the insured's beneficiary by the agent. In operation only since December, Insuratrip now does business in four eastern states,...

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