The Press: Never Be Servile

The editor of the brand-new Stockholm daily newspaper asked his boss just one question as the first day's issues hit the streets in 1944: "How long before I have to start making money?" Said volatile Tor Bonnier, head of Sweden's biggest publishing house (books, magazines, the Stockholm morning Dagens Nyheter): "It's a question of how long my nerves hold out." Replied Editor Carl-Adam Nycop: "In that case, I'll have to hurry."

Editor Nycop hurried. Within 18 months the evening tabloid Expressen rocketed into the black, and it has since come to soothe Publisher...

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