TELEVISION: Basketball Scholarship

Ever since "quiz" became television's own four-letter word, networks have sought the fix-free format—a jackpot show that could convince audiences of its incorruptibility. The trick lay in finding contestants whose honesty could not be doubted. CBS decided to try the nation's scrub-faced youth, began a sprightly Sunday half-hour intellectual basketball game called College Bowl.

The game—adapted from a 1953-55 radio show—pairs two colleges, each with four-student teams. Quizmaster Allen Ludden, 41, a sometime writer on teenage manners and morals (Plain Talk for Men Under 21, Plain Talk for Women Under 21), fires out a "tossup" question. The team that answers first...

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