The Press: The Found Weekend

Hustling to get away for the weekend, the honey-blonde pressagent in Atlanta hastily dashed off a few corrections on the press release for her biggest client—the new, $3,000,000 Cabana Motor Hotel scheduled to open last week. For a new punch line at the end of the story, Lois LaRoche scribbled: "What a spot for an adventurous weekend!" Then she sent the copy off to a mimeographing and mailing service. Not until she was back from her trip did she see the finished copy that had gone out to some 400 newspapers and magazines, and then she did not want to believe...

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