Show Business: Talking Keeps

Last Sunday night a happy glow spread across the faces of widely scattered groups of TViewers with a common enthusiasm. Keep Talking, which was pronounced dead earlier by CBS for lack of a sponsor (TIME, Nov. 10), had found a moneybags (Kent cigarettes) and slipped into the slot fled by The $64,000 Question.

Keep Talking, which began as a summer replacement, is essentially only a parlor game gone wild—but so wild that there is nothing else like it on the air. Under the cheery aegis of M.C. Carl Reiner, one contestant from...

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