AUTOS: More & Cheaper Cars

Ford brought out its 1959 Edsel this week with a face lifting, but it carefully redesigned the whole selling pitch for its one-year-old youngster. Instead of competing with medium-priced cars, as originally planned, Edsel is now aimed at the low-priced buyer. Ford switched Edsel's price range from last year's $2,300-$3,489 to $2,320-$2,807 by dropping two of last year's higher-priced models (the Citation and the Pacer), thus bringing Edsel down into the price range of the top series of the Big Three's lowest-priced cars. Also slashed: accessories prices, e.g., $175 for automatic transmission v. last year's $215. In line with the...

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