They Boost Prices, Confuse Consumers

YOU can have any color car you want," Henry Ford used to say, "so long as it's black." The father of modern mass production not only stuck to a few colors, but turned out more than 15 million model Ts over 19 years with hardly a change. Since then the U.S. has changed, and with it the idea of mass production. Today manufacturers not only change their models frequently, but turn out everything from electric irons to autos in a bewildering variety of models and colors. Many manufacturers are...

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