PERSONNEL: New Driver at Greyhound

When Railroader Arthur Samuel Genet was brought in as president of limping Greyhound Corp. three years ago, he took a look around and began to deride the company's veteran bus executives. Genet, who had done well as freight vice president of Chesapeake & Ohio Railway, growled that the sales staff of the world's biggest intercity bus line had "no thorough experience or training" and was "sitting on its hands." He charged that the advertising and publicity programs had "failed miserably."

The bluster ruffled Greyhound's top staffers. Discontent grew when Greyhound profits dipped from $13.9 million in 1956 to $13.4 million last...

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