Business: The Confident Consumer

To many a U.S. businessman and economist, one of the touchiest questions of 1958 is: Has the recession thrown a serious chill into the American consumer's mood of sunny, open-pocketed optimism? For a while last winter and early spring, it appeared that the recession indeed had, as autos, appliances and many other consumer hard goods turned down. Last week, in a report that was as heartening as it was authoritative, the University of Michigan's Survey Research Center, often called upon to test consumer attitudes for the Federal Reserve Board, reported that beneath the consumer's somewhat hesitant exterior still beats a...

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