When commercial TV was introduced in Britain four years ago, it was widely regarded as a transient evil from abroad and no cause for real alarm. Today a host of ecstatic advertisers attest that commercial television has come to the Isles to stay. Six companies now produce programs for the commercial channel in competition with the rigorously noncommercial BBC. One of the two leaders, Associated Television Ltd., announced last week that it had made £4,100,000 ($11.5 million) in its 1957-58 fiscal year—almost ten times its previous year's profit.
Commercial TV has pushed the good grey BBC out of the popularity contest altogether....
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