"To underscore the soundness of the country's economy," the Advertising Council, a nonprofit organization, last week announced a four-month antirecession campaign. Corporations and business organizations will sponsor $15 million worth of ads in magazines, newspapers, on radio and TV, stressing the theme "Your Future Is Great in a Growing America."
The campaign to make worried consumers spend more will be prepared by Manhattan's McCann-Erickson Inc., which also conducted the 1954 Advertising Council campaign to bolster national confidence. It will emphasize that 1) the U.S. population is growing by 4,000,000 people each...
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