RALLY ROUND THE FLAG, BOYS! (278 pp.) Max ShulmanDoubleday ($3.50).
There are 100,000 known Shulmaniacs currently at large in the U.S. This cultish tribe spends easy ($3.50 per spindly copy of Rally Round the Flag, Boys!) and laughs easyat soggy puns, campus wheezes, G.I. antics and leering badinage about the hot-and-cold war between the sexes. As a humorist, Max (Barefoot Boy with Cheek) Shulman is a kind of roadhouse Wodehouse, a breezy, rattlebrained funnyman whose books can and probably should be read with the TV set on.
At 38, Author Shulman looks rather like a...