Wild-eyed with fright, a herd of 33 Brahman steers bellowed into Kansas City, Mo. last week on their way to a feeding lot to be fattened for market. After an emergency call for help to K.C.'s Jensen-Salsbery Laboratories, the steers were as contented as cows in clover. The reason: Jensen-Salsbery's new animal tranquilizer made of ethyl isobutrazine (trade name: Diquel).
The cattle industry has long looked for a way to soothe cattle on the way to market. Distraught cattle pick fights with their neighbors, fret off as much as 10% of their valuable weight during the journey, cost the industry up to...