Television: Freewheeling Slick

Not long ago, NBC's Steve Allen scribbled a note to ABC's top Cowpoke James (Maverick) Garner, 29. "Somebody told me you carry a .45. and I got pretty scared. I thought it was your rating." It darn near was. Maverick Garner was giving Allen and his fellow TV Titan Ed Sullivan plenty to worry about on the Sunday-at-8 spot. Last week, for the fifth time. Maverick (7:30 to 8:30) outrode both of them in the Trendex derby—for what that is worth (and to TV and ad moguls it still seems to be worth millions)....

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!