MERCHANDISING: Dallas in Wonderland

"I'll give these Neiman-Marcus people a year−two years, if they have plenty of money, three years, if they don't care what happens to it." So, the story goes, said a passing clothes drummer in 1907 of Mr. and Mrs. A. L. Neiman and Herbert Marcus, who hoped to bring Fifth Avenue fashions to the rawhide heart of the Southwest. Last week Neiman-Marcus was not only still around to celebrate a highly profitable golden anniversary (annual sales of $36 million, earnings of $543,000) as one of the world's finest specialty stores (TIME, Sept....

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