CUBA: Revolutionary Ad

As it was laid out in Manhattan, the wristwatch advertisement showed a model, one Pete Jarman, in a false beard impersonating an antarctic explorer who had found the watch just the thing for polar expeditions. It was good, hard-selling copy of the Hathaway eyepatch school. And sell it did when the ad appeared a fortnight ago in Havana newspapers. Grinning and snickering, Cubans quickly bought out the local dealer's whole stock. But in spite of the ad's success, further publication was hastily suspended. Reason: Jarman-in-a-beard was a dead ringer for Fidel Castro, the tenacious...

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