Television: First Peep Out of WEEP

Possibly the loudest and zaniest radio station in the U.S. is Pittsburgh's WILY, which tailors its programing and advertising to a Negro audience. This week WILY will die—of an overabundance of success—and in its place will arise station WEEP. There will be some program changes, occasionally some subdued music, and commercials beamed to a general audience. But for the most part, WILY fans will not be disappointed in WEEP. Announcers will still bray crazy commercials; odd-voiced groups will yell the lyrics to Chicken Baby Chicken, Whole Lotta Shakin' Goin' On, and assorted other...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!