PERSONNEL: New Faces

¶ Howard Joseph Morgens, 46, will succeed Neil McElroy, 52, as president of Procter & Gamble when McElroy becomes Secretary of Defense Oct. 1. Mc-Elroy's longtime protégé, St. Louis-born Soapmaker Morgens graduated from Washington University ('31) and Harvard Business School ('33), first went to work as a $150-a-month store-to-store salesman for Procter & Gamble in Kansas City, trying to interest people in soap in a Depression year when many could barely buy food. He did so well that P. & G. sent him on a cross-country tour. After six months of driving up and down country roads, Morgens...

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