AUTOS: New Foreign Entries

Into the booming foreign-car sales race Italy's Fiat last week rolled its 116-in.-long, two-passenger "New 500" model, which it expects to start exporting to the U.S. this autumn. Fiat set an $800 price tag on the 500, hopes to accelerate its opening sales push in the U.S. (TIME, April 22), which sold 1,200 standard Fiats in the first two months.

Sweden's Volvo auto group, aiming for 12,000 U.S. customers in 1957, also brought out a new model. The new Volvo (Latin for "I Roll") is a two-door family sedan with an 85-h.p. engine,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!