The Press: The Bishop of Fleet Street

Modern Britons know better than to pack up their troubles in their old kit-bags. Instead, more than 130,000 suffering souls each year write, telephone or wire their woes to the cockney-sharp Daily Mirror (circ. 4,723,131) or its scandal-breathing sister, the Sunday Pictorial (5,709,893). Encouraged by occasional black-boxed invitations in both tabloids (DON'T WORRY ON YOUR OWN), Mirror readers address their problems to one Philip Wright, while the Pictorial asks the woebegone to confide in its John Noble.

In fact, Philip Wright and John Noble are both pseudonyms for a benign, middle-aged (53) troubleshooter...

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