Television: Pioneer

The new summer season's most fetching musical offering proved last week to be also its weightiest serving of social significance. The program: the Nat "King" Cole Show, starring the tall, courtly $500,000-a-year troubadour who has played the world's plushiest nightspots and sold a staggering 50 million records. Last fall NBC gave 38-year-old Cole a 15-minute weekly spot, making him the first of U.S. show business' numerous and talented Negroes to star as host of his own TV network show. Launching a new weekly series (Tuesday, 10 p.m. E.D.T.), the network last week gave him half an hour to spread his wings.


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