TRADE FAIRS: How to Win Friends & Customers Abroad


ONE OF the best ways for the U.S. to spread the gospel of free enterprise—and for businessmen to sell its products—is to stage exhibits at foreign trade fairs. In the three years since the Government started to underwrite official exhibits at these shows, the U.S. has rung up priceless good will by unveiling the wares that symbolize its way of life to 40 million fair visitors in 27 countries. The 3,000 U.S. companies that contributed their goods also signed up millions of dollars in sales. Over the last fortnight, at Poland's Poznan Fair, the first U.S. trade exhibit behind the...

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