From a small studio in Chicago's station WBBM came an infectious, high-pitched voice: "Hi, kids, my name's Susan." Then the big, fluttery eyes, shiny bangs and friendly full-moon face of Susan Heinkel, 12, brightened the TV screen. After eight ingratiating months as a mistress of ceremonies, star performer and pitchgirl (13 sponsors, e.g., Kellogg's, Pepsi-Cola) on Chicago's most popular local daytime show, Susan was doing her first network edition of Susan's Show over 69 stations (Sat., 11 a.m. E.D.T., CBS). Unruffled and unassuming ("We must remember," she reminded her mother before air time, "it's just another show"), she mulled over homework...
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