ADVERTISING: Freedom from Ulcers

How can a man be happy even though an adman? Last week famed Psychiatrist William C. Menninger posed this problem at the annual meeting of the American Association of Advertising Agencies after pondering that "some authorities indicate that the average age of advertising men who died in 1956 was 57.9 years—twelve years younger than men in other businesses at the time of their deaths."

"Advertising is a high-pressure business," said Dr. Menninger, "with the executive frequently in the middle between his clients' pressures on the one hand and his creative ideas on the other. As a result, I would guess...

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