Television: This--Is a Commercial

Who could mistake that delivery? It had the measured pace, the carefully modulated tone, the authoritative note of CBS News Analyst Edward R. Murrow.

"In the interest of good will," said the solemn voice on the radio, "the Hoffman Beverage Company feels compelled to make this announcement. It's simply this. All Hoffman flavors have that happy taste except sarsaparilla. We might as well come right out with it. We haven't quite hit that happy, carefree note in sarsaparilla. Now please don't misunderstand us. Our Hoffman sarsaparilla is absolutely dependable. It's trustworthy. It's loyal. But it just isn't what"we call happy. You take...

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