To snap nearly 2 billion photographs with 59 million cameras in 1956, Americans spent a record $982,897,000. Last week, as 100,000 camera fans jammed the Second Biennial International Photographic Exposition in Washington, D.C., the picture was even bigger: more than $1 billion will be spent in 1957. Crammed inside the National Guard Armory were 30 acres of displays by 154 U.S. and 84 foreign exhibitors, the biggest collection of camera gadgetry ever assembled in the U.S.
With color photographs accounting for 30% of the market last year, U.S. companies had better film, new lines of inexpensive cameras for color fans,...
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