Television: Out, Damned Spot

The ear-bent, eyesore radio-TV audience with a long-frustrated urge to talk back to the commercials got a chance to do so this week—through its government. After six months of monitoring by its new radio-TV unit, the U.S. Federal Trade Commission began issuing complaints charging advertisers with using phony spot commercials on NBC, CBS and Mutual Radio (as well ajs newspaper ads).

The FTC hit three companies peddling arthritis and rheumatism palliatives: Buffalo's Mentholatum Co., maker of Mentholatum Rub; Manhattan's Whitehall Pharmacal Co., maker of Infra-Rub and Heet; and Jersey City's Omega Chemical Co., distributor of Omega Oil.

Typical spot commercial (for Mentholatum Rub):...

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