¶ William K. Whiteford, 56, president of Gulf Oil Corp., officially becomes chief executive officer with the retirement of Sidney A. Swensrud, 56, as chairman of the board, a post that will be discontinued. Burly, aggressive Bill Whiteford, who started as an oilfield roughneck out of Stanford University, was brought into Gulf in 1951 from the presidency of Canada's British American Oil Co., Ltd., made chief administrative officer in 1953 under Swensrud, who moved up from president to board chairman. Whiteford shook up Gulf's management, strengthened its domestic and Western Hemisphere holdings, firmly but unofficially took over much of...
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