PERSONNEL: Spin of the Compass

"A man either knows where he is going. Or he don't. And if he don't, he has to think, to chin-chin with himself and with his associates, to spin the compass and find North."

Thus in Frederic Wakeman's novel The Hucksters, Soap Tycoon Evan Llewelyn Evans boomed out advice to a deferential huddle of ad-agency men. Last week Veteran Adman Emerson Foote, 50, a prototype for one of the leading characters in Wakeman's fiction, took the advice in real life, chin-chinned with himself and with his associates and spun the compass. He thereupon...

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