BRAINSTORMING: New Ways to Find New Ideas

THE U.S. businessman has always been dependent on new ideas for survival and growth, but never has he been more determined in his search for new ways of doing things than today. To spur "creativity," businessmen will try anything, from the venerable suggestion box to such freewheeling idea-association techniques as "group thinks," "buzz sessions," "imagineering," and the most popular device of all, the "brainstorm." Originator of the brainstorm* is Alex F. Osborn of Manhattan's Batten, Barton, Durstine & Osborn, who defines it as a method in which groups of people "use their brains to storm a creative problem and do...

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